Domino’s Pizza Experiments With New Technologies


A domino is a flat thumbsized, rectangular block with one side bearing an arrangement of dots or spots, and the other blank or identically patterned: 28 such pieces form a complete set. A domino is used in a variety of games to build lines and angular patterns. Depending on the game, dominoes may be arranged by matching their ends, or they may have to be played against an already existing pattern (for example, a doublet). The most common game that requires matching is draw, where players alternate placing tiles across a line of end-matched pieces.

The power of the first domino effect is a dramatic reminder that even one tiny piece can trigger a chain reaction that reaches far and wide. This idea also applies to the way narrative works. Every plot beat in a story is like a domino, a single point that advances the action and the narrative. If you think of a scene domino, it can be anything from a car crash to a rocket launch, and it can topple on its own or with the slightest of nudges.

Lily Hevesh started collecting dominoes when she was 9. “My grandparents had the classic 28-piece set, and I loved setting them up in a line and flicking them,” she says. Now, at 20, she’s a professional domino artist who creates impressive setups for movies and TV shows. She also has a popular YouTube channel where she shows off her creations.

Domino’s is experimenting with several technologies, including purpose-built delivery vehicles, to help make its pizza faster and more reliable—and perhaps cut costs. But the main reason is to increase its brand recognition and strengthen its emotional connection with customers.

The company has been successful in the past with a similarly bold strategy. In the 1960s, when many Americans were urging President Dwight D. Eisenhower to reduce U.S. support for Ngo Dinh Diem in South Vietnam, the company used its marketing clout to expand its market share by promising local delivery.

By delivering on the promise of fast and free delivery, Domino’s has established itself as a trusted brand and strengthened its emotional connection with consumers.

As a result, Domino’s has the ability to take on more ambitious and challenging projects. One such project is the development of a Domino’s Delivery Drone.

The drones have the potential to revolutionize the delivery business by reducing costs and improving efficiency. They will enable the company to serve more customers without expanding its physical footprint. The drones will also allow the company to deliver pizzas more quickly, which should improve customer satisfaction.

Domino’s Delivery Drone is just the latest example of how the company uses technology to its advantage. Other examples include its mobile app that lets customers order and pay for food, its use of self-driving cars to streamline logistics, and a program that allows franchisees to customize the appearance of their stores.

In addition to its use of technology, Domino’s has a clear vision of its future and how it wants to achieve it. The company has a long history of supporting community programs, such as the Girl Scouts of America. It has also supported initiatives that promote economic growth in underserved communities.