Many small to medium businesses (SMB) functioning today do not have a fully functioning marketing department. As these businesses get bigger, they find it very hard to cope up with the increasing challenges of marketing. It goes without saying that the continuous shift in the customer’s preferences and the development of new technology can provide significant difficulties in marketing your business. These SMB’s then look toward what is known as a marketing agency or marketing firm.
Types Of Marketing Agencies
There are three types of marketing agencies. Let’s look at these different types of agencies and marketing services they offer.
- Full-service digital marketing agency or marketing firm:
This is the most common and dynamic marketing agency as today most of the business operate in the digital space and compete with each other for market share. This agency has the ability to cope with the rapidly changing business environment. If you decide to hire a full-service digital marketing agency then you will have access to a wide range of marketing services, including:
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Social media management
- Social media advertising
- Web design and development
- Website maintenance
- Content marketing
- Email marketing
- Conversion rate optimization (CRO)
If you have an online business then you will want to partner with this type of agency to have access to a number of marketing services that are designed and implemented online.
- Specialized marketing agency or marketing firm:
As the name suggests, these agencies offer one or a few services in which these agencies specialize. For example, a Social Media Marketing Agency can help you utilize your social media channels to connect with your potential customers and help you achieve your target whether it is a sales target or awareness. Similarly, an SEO agency can help you optimize your website for search engines while a web design agency can bring in its competencies to design and launch a new website.
- Traditional marketing agency or marketing firm:
These marketing firms focus on traditional marketing methods including public relations, brand management, print media marketing, and broadcast marketing (TV and Radio). These services are usually more expensive then the digital or specialized marketing services especially the broadcast marketing can eat away a big portion of your marketing budget.
Eventually your needs, your budget, and your business targets will determine which type of marketing firm or marketing agency is a good fit for your business.
Why You Should Consider Hiring A Marketing Firm
Hiring or outsourcing your marketing needs to a marketing agency will be beneficial for you for the reasons:
Cheaper Than In House Department: – It is cost-effective as you do not need to hire, train, and develop employees. You do not need to implement systems or facilities which will cost money.
The Latest Trends, Systems, And Software: – Marketing agencies are always up to date with latest trends and technologies. These agencies use data to develop and target the right customers.
Extensive Experience And Skills: – Marketing agencies work with diverse industries and various clients. They have the skills and access to data which is critical in defining more effective marketing campaigns.
Scalability: – You can increase or decrease the services you need with time depending on what is your current target, season or product. For this you just need to send an email or make a call. You only pay for the services you avail so with scalability your cost also goes up or down.
Work With The Industry Experts: – In house marketing department will have few specialties depending on the number of individuals working in the department and their qualifications or skill set. But marketing agencies have many professionals working having diverse knowledge and vast expertise. Today marketing agencies cover all areas such as SEO, Social Media Advertising, Branding, and Public Relations. So with them, you can never hit a wall, they will have a solution for you for every marketing challenge.
A marketing agency will put your product in front of your potential customers effectively. By hiring them you save money, time and have access to expertise in many areas. Digital marketing or full-service marketing agencies work globally which means you can hire a marketing agency in Sydney while you have a business in London. Some clients will however prefer to work with local marketing agencies because they also want physical access to them. You can search for local agencies in your country with a search engine, do a little research on them before you contact them to handle your business’s marketing needs.