As this strange and unpredictable year is coming to an end, many marketers have started to wonder what changes will they get to see in 2021 especially in the field of digital marketing. They are always eager to know about the latest trends, developments, and innovations. And rightly so, as this helps them stay one step ahead of their competition. It also allows marketers to identify different opportunities that they can capitalize on.
So, if you are a marketer or an aspiring entrepreneur then unhook yourself from your Spectrum cable TV, roll up your sleeves and look at these five emerging digital marketing trends:
If 2020 has taught proved one thing, it is how important an eCommerce business is. During this pandemic, people have flocked to different online stores to purchase the things they need. It is now estimated that almost 95% of the purchases will be done online by 2040. Yes, this prediction may seem a little far-fetched but as the world has seen the boom of online shopping during COVID-19, this trend is surely expected to continue in the future. Also, businesses that were not able to move to online space have unfortunately shut down. This indicates the importance of eCommerce.
#2. Social Media Marketing
How can one undermine the importance of social media marketing? It is like oxygen to your business if you want to get more sales. However, with the emergence of so many social media platforms, it becomes quite challenging for a person to get their message across to the audience. Well, the key here is to identify where your customers are located. Plus, should know what content will engage them. The ideal thing to do is to delve into different social media platforms and figure out which one your target audience uses the most. You can then interact with them which will result in you getting more leads.
#3. Content Marketing
Moving into 2021, there are two types of content that you should pay special heed to and they are
There’s no surprise that voice search is currently booming with the increased usage of smart speakers such as Amazon Alexa and Google Home. Also, it helps you to delve deeper into your content and produce a comprehensive piece that could highlight queries. The different social media platform has also now enabled voice capabilities. For example, Twitter has introduced Voice Tweets.
As for the video, it will keep on dominating the internet. Why? Well, because it has not only become the favorite option for people to consume content but it can also help you significantly in link building. The trend of live streaming has certainly picked up a lot of popularity recently and different platforms such as YouTube, Facebook, LinkedIn, and Twitter allow users to go live. For a video to work successfully, you must make sure to plan out how it will add value to your asset. You should also consider sharing videos across different platforms which will help increase engagement.
One of the integral components of digital marketing, SEO will continue to remain a quintessential digital marketing strategy in 2021 and beyond. Different aspects such as user intent and page experience will become imperative to rank higher on the Google search results in the coming year. When talking about page experience, you should make sure to keep the layout of your webpage as simple as possible so that a user may navigate on your website without any hassle.
Also, you have to make sure that your CTAs are in the right place. For those who are unaware of CTA, it stands for Call to Action which propels and assists users to perform an action. For me, the smartly positioned “Buy Now” button on Spectrum TV plans page made me their customer instantly.
While it is true that the landscape of digital marketing is not changing so rapidly, but the strategies are continually evolving along with the tastes of the consumers. So, it is important for any marketer to keep on their toes and experiment. You would have to test things to see what works best for you. Also, don’t let failures stop you. It is a part of the process. You will win sometimes and sometimes, you would lose. It is just how digital marketing is!