SEO (Search Engine Optimization) is one of the digital marketing practices that deliver high ranking on SERPs, increased sales, leads and conversions, high brand recognition, and more, for which a marketer or an online business owner always strives. But SEO also includes concepts furthermore, and one of them is local SEO.
Before we start with the topic of local SEO keyword research, you must know what local SEO and keyword research is. Therefore, we bring you a long list of concepts you should be aware of before starting with local SEO keyword research. Today, several SEO Melbourne companies or agencies worldwide follow a number of strategies for successful local SEO keyword research. So, what are you waiting for?
Here are the topics we are going to cover to performing local keyword research:
- What Is Local SEO?
- When will you realize you need Local SEO?
- How Do You Do Local Keyword Research?
What is Local SEO?
Local SEO is a well-thought SEO move that involves website optimization for a local area to reach a more local audience. Local SEO is considered the best for a shop restaurant or an agency serving audiences different services—this SEO type help in ranking your webpage for certain queries made by the local audience. The major thing that attracts everyone to local SEO is that it makes sure people can find you online and offline. Therefore, marketers or business owners optimize their online presence for that particular geographical area to increase the reach to local audiences and enjoy more sales and conversions.
When Would you realize you need Local SEO?
While discussing local SEO, the question may strike your mind- “Do you need local SEO or not? If you’re unsure if you need local SEO, we have a simple and easy way to identify it. All you have to do is extensive research over keywords highly searched by the audience to find the products or services related to your business. While performing the research, you would likely see the results based on where you’re searching from. In such a case, the local SEO worlds best and delivers qualitative results.
Whether your business is located in the metropolitan city or in the same area where your customer base is, you’re going to need a local SEO.
How Do You Do Local Keyword Research?
Many marketers get stuck at the first step of local SEO, which is local SEO keyword research. This process requires special attention, and this is why we have come up with a step-by-step list of how to do effective local SEO keyword research. If you want to know, just go through the below-listed points and follow them while carrying out this process-
- Start with Finding Keywords
Research for the keywords that have the highest search volume as well as search intent. This way, you can focus on the right terms and build your further strategy. When finding the right terms or keywords for local SEO, you must consider a few things listed in the next point.
- Finding the Right Local SEO Keywords
Although there are innumerable ways to find the local SEO keywords, we have listed some major points that will help you a lot-
- Find keywords that are specific to your industry.
- Use keywords modifiers relevant to searches such as buy, cheap, where, how, best, top, etc.
- Don’t forget to add local-based keywords to increase the reach among local audiences.
- Keep an eye check on competitors’ moves.
- Include the services in locations
- Choosing the Right Local SEO Keywords
No matter what local search term you choose for your local SEO, make sure it has the highest search volume and is also relevant to your business. Following one such rule can help you better and lead you to effective local SEO keyword research. When a particular local search term has the highest volume, you can enjoy more traffic and maintain good Google rankings as well.
- Use Keyword Research Tools
The next great effort you can make towards effective local SEO keyword research is using keyword research tools. There are innumerable tools that can leverage the efficiency of this whole process and drive better results. Some of the tools are-
- Keywords Everywhere
- Moz Keyword Explorer
- Ahrefs Keywords Explorer
- Suggestion Keyword Finder
- Find Search Volumes of Local Keywords
After accessing a long list of keywords, the next thing you should do is to check the keyword search volume. There are a number of tools available for this practice, such as Ahrefs Keyword Explorer, Keywords Everywhere Add-on, and more.
Following the points mentioned above, you can carry out effective local SEO keyword research in 2021. Try these tips, and you’ll surely lead to successful local SEO keyword research.