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Fashion Shows influence on the fashion market

Fashion shows are always in the mainstream whether we lookout in the Bollywood arena or go out for social service. Fashion shows are something which can never be boring and with no effect sliding the culture, Fashion shows have great impact on the society and fashion market, it is a very proud moment for designers to see models walking on the runway as they portray their design and audience love to watch fashion show as they get knowledge about the latest trends. Latest fashion techniques make people a subject to talk about in their circle and around the town!

What actually happens

What generally happens in the fashion market is no big mathematics. Basically, manufacturers need a platform to showcase their designs. Nothing is constant in fashion and design. Styling changes day by day. Here, fashion shows play a vital role in the fashion marketing that is reaching out to the target audience. Doing publicity of the latest fashion trends and making them so appealing so that customer buys it! Then comes designer, they visit manufacturers, select fabric and everything. They basically style any particular fabric and ask for the adjustment if required based on the fabric samples. So, fashion shows in fact helps manufacturer to sell its fabric and help designers to show their creativity. By this way, fashion shows leave a good residue on society.

fashion shows

However, trade shows are a bigger advantage for these fashion designers. It is because of the trade shows only that people are able to distinguish between “new” and “old. Designing is the only way which persuades people to purchase clothes. Making celebrities wear a different form of styling and clothes is a form of politicizing the designs of fashion designers. The emergence of boutiques was made possible only because of the fashion shows! There is a high competition in the market, boutiques make clothes based on the designer clothes shown off in the fashion show with minor adjustments to colors, print patterns, embroidery and stich styles, these clothes are then sold on affordable price far below the price of the designer clothes. Designer clothes are really expensive and they cannot be purchased by many people thereby boutiques are like the sugar to tea for many middle-class families who want to follow the trends.

fashion shows

These shows are boon for the fashion industry, it is only because of these shows that the industry is doing so well in terms of production and revenue.

Impact of fashion shows on society

It play an important role in society. People actually get infatuated with the alluring latest fashion trends. Without fashion shows, they won’t be able to style best in their profile. Not only celebrities but nowadays everybody wants to look best in their outfit. Fashion is generally considered as a form of art where people of same taste seen disusing about the new fashion trends. In recent time, far more people are interested in working in fashion industry. A steep increase has been seen in fashion school enrolling. Students are enrolling their names in fashion school so that they get ample information and know-how about the fashion industry. Fashion is something which is liked by all so it can never go in loss.

Ali Zubair is a data processing expert and blogger. He enjoys talking and writing about technology, travel, health and fashion... subjects you can read about on his blog, The Sage Insider.

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